Enquirer Consulting Group
Del Heles | Computer Market Research | October 2026
As of 13 Oct 2026
Computer Market Research makes channel management software for manufacturers and distributors. Its partner portal runs co-op and MDF funds, deal registration, rebates, ship and debit and channel sales data in one place.
This map lays out the groups of organizations that run those programs, how large each group is where a clean public count exists, and who usually signs off inside each one.
The groups follow the manufacturers and distributors the site says it serves, starting with technology hardware makers and the distributors that carry their products.
Counts are firms, not sites, and are banded on purpose. A group with no clean public count says so rather than showing a number. Not every firm in a counted group sells through partners, so read each count as the outer edge of that group.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Computer, storage and peripheral makers | about 570 | about 350 | about 110 | about 49 | about 65 |
| Networking and communications equipment makers | about 1,100 | about 680 | about 230 | about 84 | about 77 |
| Audio and video equipment makers | about 520 | not published | not published | not published | not published |
| Heating, air conditioning and refrigeration equipment makers | about 660 | about 340 | about 170 | about 87 | about 67 |
| Computer, software and electronics distributors | about 13,000 | about 10,000 | about 1,700 | about 480 | about 330 |
| Other manufacturers that sell through dealers, resellers and VARs | no clean public count |
US firm counts by industry code, banded deliberately.
Titles vary with size. At a smaller maker the head of sales or the founder often holds most of these seats.
| Group | Who usually signs off | Who also weighs in |
|---|---|---|
| Computer, storage and peripheral makers | VP of channel sales or head of channel, with the CMO when co-op and MDF budgets are involved | Channel marketing manager, partner program manager, sales operations, finance |
| Networking and communications equipment makers | VP of channel or director of partner programs | Channel marketing, distribution account managers, sales operations, IT for the CRM link |
| Audio and video equipment makers | Director of channel marketing or VP of channel sales | Partner marketing, trade marketing, finance |
| Heating, air conditioning and refrigeration makers | VP of sales or VP of marketing over the dealer network | The marketing manager who runs dealer co-op, distributor sales managers, finance |
| Computer, software and electronics distributors | VP of vendor management or VP of marketing services | Vendor program managers, co-op and MDF administrators, claims and finance |
| Other makers selling through dealers and resellers | Head of sales or head of channel, the founder at smaller firms | Marketing and finance |
| Group | What moves the decision |
|---|---|
| Makers with co-op and MDF programs | Claims checked by hand, slow approvals that hold back partner campaigns, and proof that fund spend turned into sales |
| Makers with many resellers | Two partners claiming the same deal, how fast a registration is approved, and a clean record of who owns each deal |
| Makers paying volume rebates | Sell-through data they can trust, rebate amounts finance can stand behind, and partners who can see where they stand |
| Distributors | Claims for many vendors at once, proof of performance on vendor funds, and getting paid back on time |
| Dealer-led makers, heating and cooling among them | Co-branded campaigns dealers will actually run, dealer co-op claims, and one brand across local marketing |
At most makers the channel or partner program lead feels the problem first, usually when claims, deal registrations and rebate files outgrow spreadsheets and email. Channel marketing often owns the co-op and MDF budget and runs the search, and finance joins once accruals, payouts and audit records are on the table.
Sales operations and IT come in when the portal has to connect to the CRM or ERP. A first program, such as deal registration or one co-op fund, often goes live before the rest of the partner portal follows.
The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 13, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Nicholas Cole | Channel Marketing Manager | Arista Networks | Lockport, IL | cole@arista.com | +1 708 821 7956 |
| R. Alex Thompson III | Channel Marketing Manager (Global) | NetAlly | Knoxville, TN | alex.thompson@netally.com | +1 615 302 8379 |
| Alejandro Erives | Senior Channel Marketing Manager | RUCKUS Networks | Dallas-Fort Worth | +1 281 975 9843 | |
| Kim Baxter | Commercial Channel Marketing Manager | Epson America Inc. | Arlington Heights, IL | +1 847 707 8500 | |
| Abby Mendez | Sr. Channel Marketing Manager, Experiential and Integrated Marketing | Ring | Los Angeles | abby@ring.com | +1 310 962 6923 |
| Joanna Jingsi Yang | Retail & Channel Marketing Manager | Govee | Seattle, WA | joanna.yang@govee.com | +1 206 393 8846 |
| Loretta RD Maestas | Channel Marketing Manager | Fluke Corporation | Denver | loretta.maestas@fluke.com | +1 303 905 7136 |
| Troy McFadden | Channel Marketing Manager | The Genie Company | Clinton, OH | troy_mcfadden@geniecompany.com | +1 330 289 0911 |
| Kevin Jeung | Channel Marketing Manager | GoPro | San Mateo, CA | kjeung@gopro.com | +1 510 427 0794 |
| Adalberto De Albuquerque LION MBA Marketing | Channel Marketing Manager for Latin America | Envision Peripherals, Inc. (Philips AOC Displays and Peripherals) | Miami, FL | +1 786 227 2516 |
Built from public federal registries and the company's own website, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Ben Beattie, ben@enquirerconsulting.com.